A branding and marketing design project for a Korean beauty brand, focusing on e-commerce and digital campaigns.

 

​This project includes the brand identity, packaging, posters, and a range of digital marketing assets including social media, paid ads (static and video), and email design. The project 

focuses on creating visually engaging content that supports brand positioning and online customer engagement.

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"LUVEO" is a combination of Love and Neo (trendy). In Korean, it sounds like “fresh and sunny,” which perfectly reflects the brand’s bright blue and orange colour scheme.

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"LUVEO" believes makeup is not a mask, but a mirror - to reflect your joy, your mood, your story. We craft every product to be a canvas for your authenticity, blending hydrating Korean beauty secrets with bold, experimental colour, so you can embrace your unique glow, one playful stroke at a time.​