A pop-up event design project focusing on brand activation and experiential marketing. The project explores how branding can be translated into physical environments to enhance audience engagement and brand visibility.

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I created animated posters and promotional video for Mugler's temporary retail/event space.

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​The final poster was printed and displayed offline at "Shin Kong Place (SKP-S)", Beijing, China.

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Mugler is a pioneering fashion brand from France, is one of the most sought after fashion brands by global stars in recent years, the design style is bold and full of adventurous spirit, the design work is brilliant and luxurious, and inspired to give everyone the power of transformation.

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Les Exceptions reinterprets the great olfactory family of Belle Parfumerie to extraordinary effect. Mugler breaks with classic structures and creates bold combinations with unexpected ingredients.