This is a redesign project for a Chinese beer brand, Tsingtao Beer, focusing on refreshing the brand identity while maintaining its recognisable heritage.

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The project explores how packaging and visual identity can enhance brand recognition and appeal in a competitive retail environment.

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I redesigned the logo, packaging and graphic elements to create a more contemporary and cohesive visual system.

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“Tsingtao”. “Tsingtao” Beer is produced in Qingdao, China, a brand with a long history and a strong international presence. Tsingtao Beer is brewed from high-quality barley, rice, top-quality hops, and soft, sweet, and clean Laoshan mineral water.