Store display design and promotional posters for the brand Maison Margiela.

The concept of "Valentine's day" is: Light up your most cherished love memories with glass artist Jeanne Briand's "Heart beating" masterpiece.

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In this project, I was responsible for the online model design for six stores in China, as well as the promotional posters, promotional videos, presentation script for the visual merchandising guideline, staging book, tester list and final design report.

 

The themed displays, new packaging, and promotional videos were launched in six stores across mainland China.

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Maison Margiela was founded in 1988 by Belgian designer Martin Margiela, a philosophy in which deconstruction and heritage go hand in hand to create designs that showcase fashion as an art of meaning, rather than a cult of personality.
Replica is the only collection that makes you relive personal memories through scents. Replica fragrances instantly evoke images and emotions.