The project incorporates character-based visual elements inspired by the Chinese zodiac, creating a distinctive and engaging campaign identity.

 

This is the Year of the Horse IP character and animated poster I designed using AI-assisted tools (Lovart, Jimeng), and Adobe After Effects. I portrayed the horse as an ancient immortal, dressed in Hanfu (traditional Han Chinese clothing) and wearing a jade pendant. In the animated poster, the character plays a flute to represent traditional Chinese elements. The background music is AI-generated.